Spotify Announces New Feature Called 'Greenroom'
Get to Know Some of the Features in Our Live Interactive Audio Offering, Greenroom
At Spotify, we’re constantly iterating and innovating the future formats of audio in order to enable creators and their fans to connect in new ways. So in March, when we announced the acquisition of Betty Labs, the creators of Locker Room, we marked the addition of live audio as part of the Spotify ecosystem. This move provides yet another opportunity for creators of all types to connect with their fans more deeply and meaningfully.
Since bringing the Locker Room app into the fold, we’ve been working to expand its capabilities, with the goal of creating a live audio experience that will delight creators and listeners everywhere. And we wanted to do it with a Spotify twist that operated as an extension of the app already loved by 356 million listeners. That’s why we renamed it “Spotify Greenroom,” as our Founder and CEO, Daniel Ek, announced in an episode of the Spotify: For the Record podcast.
Today, we’re making Spotify Greenroom available for the first time in its new form, available on iOS and Android in over 135 markets around the world. We’re building Greenroom with the creators and artists in mind who make Spotify great, optimizing for interactivity and deep connections between participants in live rooms. The app, rolling out today, includes:
New app branding (aka Greenroom) and a new overall look and feel
The ability for any user to host or participate in live rooms
A way to join Greenroom using your Spotify log-in info
A new onboarding experience that puts users’ interests front and center
Recording capabilities so you can complement your on-demand content with live conversations
Chat controls to ensure the best possible experience
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