Spotify Newsroom | Spotify Is Celebrating the Triumphs of Latinx Artistry With the ‘Aquí Siempre’ Campaign
Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aquí Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
As part of Aquí Siempre, which will continue through mid-October, Spotify is releasing three Spotify Singles on our revamped, genre-agnostic playlist Mixto, which spotlights artists across the Latinx diaspora, as well as working with renowned creators like photographer Camila Falquez and poet Yesika Salgado to share what the month and its theme mean to them.
The Voices of Latinx Music
At the center of Latinx Heritage Month is the Mixto playlist, which features a mixture of sounds, artists, and languages from various countries that aren’t easily labeled as a specific genre but share Latinx origins, in addition to non-Latinx artists that will resonate with listeners. The playlist serves as a destination for artists both in and adjacent to the Latinx space as a place to share music that exists outside of clearly defined labels. It also works to reflect the Latinx community’s multifaceted connection to music, which isn’t limited to any one genre, with a unique range of songs and artists curated to appeal not only to our U.S. Latinx listeners but to listeners of all cultural backgrounds around the world.
This Latinx Heritage Month will be the first time Spotify launches Spotify Singles in collaboration with the Mixto playlist—the latest in a series of collaborations between Spotify Singles and other flagship playlists including Are & Be, RapCaviar, mint, and more. Spotify asked rising Latinx artists Twin Shadow, Ambar Lucid, and Tokischa to add their voices to the catalog of over 600 Spotify Singles by recording a unique version of one of their own songs (Side A) and covers of songs of their choice (Side B).
Twin Shadow, one of the three artists to record Mixto Spotify Singles, shared his view of the ever-evolving Latinx music scene with For the Record. “The future of Latin music is happening right now,” he said. “It’s seeped into everything. Everyone is taking from it, and it’s mainstream in the best way. I think it will continue to be relevant and affect people profoundly forever.”
Read the full article here: https://newsroom.spotify.com/2021-09-15/spotify-is-celebrating-the-triumphs-of-latinx-artistry-with-the-aqui-siempre-campaign/
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